Long-form outline and polish (WeChat / Zhihu)
Structure intro–argument–example–conclusion, tune paragraph length and transitions; check citations and readability (lists, subheads) to avoid wall-of-text blocks.
Case category · Content marketing
Content marketing
5 cases Category 13 of 20
This band spans long-form articles, short video scripts, multi-platform syndication, on-page SEO, and headline experiments. It connects to Creative & planning when you turn brainstorms into scheduled content; it differs from Audio/video & community: copy and search traffic versus podcasts, PR, and live ops. Watch platform ad rules and regulated-industry constraints.
In the case hub it is Content marketing (#cat-content).
Quick links
Long-form outline and polish (WeChat / Zhihu)
Structure, pacing, citations, readability.
Short video script and titles (Xiaohongshu-style)
Hooks, shot list, voiceover, CTA.
Multi-platform syndication copy
Platform variants, summary length, links, tags.
SEO title, description, and keywords
Meta, H1, long-tail keywords, internal links.
Headline rewrites and A/B variants
Voice variants, audience tests, selection criteria.
In depth
Short video script and titles (Xiaohongshu-style)
Front-load a 3-second hook, align shots with voiceover beats, and draft multiple titles with platform limits and banned-word checks.
Multi-platform syndication copy
Rewrite for length and tone per network; keep UTM and hashtag strategy consistent without blindly duplicating one post everywhere.
SEO title, description, and keywords
Produce title/meta, H1, and keyword clusters for landing pages; suggest internal anchor text and structured-data entry points with CTR and intent in mind.
Headline rewrites and A/B variants
Offer benefit-led, curiosity-led, and social-proof-led variants; define success metrics (CTR, dwell) and test windows instead of subjective picks.