Interactive narrative and branching options
Build a node–edge graph with player choices and consequences; pace information reveals and add fail/retry branches for games or interactive web experiences.
Case category · Creative & planning
Creative & planning
5 cases Category 4 of 20
This band focuses on zero-to-draft work: interactive narrative branches, marketing landing skeletons, naming and slogan options, accessibility and readability checklists, and structured brainstorms with competitive teardowns. Great for marketing, ops, and PM before sign-off; polish drafts into shippable copy via Content marketing and Product & UX cases when ready.
In the case hub it is Creative & planning (#cat-ideate), emphasizing option matrices and multiple directions rather than a single canonical answer.
Quick links
Interactive narrative and branching options
Branches, consequences, cast, pacing.
Marketing landing page structure
Hero, proof, trust, forms, CTA.
Product naming and slogan options
Candidates, pronunciation, domains, trademark risk.
Accessibility and readability checklist
Contrast, focus, semantics, ARIA.
Brainstorming and competitive feature teardown
Matrix, deltas, opportunities, risks.
In depth
Marketing landing page structure
Order modules from hero value prop through proof, FAQ, and forms; draft headline options and primary CTAs per fold, including mobile stacking order.
Product naming and slogan options
Generate naming directions and filter pronunciation, cultural ambiguity, domain, and trademark prompts; align slogans with core value props with short and long variants.
Accessibility and readability checklist
Cover contrast, type scale, focus order, heading hierarchy, and ARIA usage; pair with readability heuristics and fix lists before design QA.
Brainstorming and competitive feature teardown
Align features, pricing, and differentiation in a matrix; surface opportunities, legal/technical risks, and priority hypotheses for roadmap conversations.